Apartment tenants have come to expect certain amenities from their residential communities. One very crucial selling point to potential residents is an on-site fitness facility. The need for workout options comes from an increase in health-conscious renters, people who are looking to have their own commitment to fitness reflected in their community. Apartments are recognizing this consumer, and are upgrading their wellness offerings in order to meet the rising demand and maintain a competitive edge.
Benefits for the Resident
A community wellness center offers important luxuries to residents. The convenience of an on-site facility allows residents to work out whenever best suits their schedule. The commute to the gym is eliminated, which saves the resident time and energy.
An on-site facility also appeals to the budget-minded consumer because it removes the need (and cost) of a gym membership. Access to the facility is included with rent, less gas is used to get to the gym and the resident doesn’t need to purchase any equipment themselves, proving that an apartment gym can be great for both the body and the pocketbook.
Benefits for the Apartment Management
The apartment company also benefits from having a high-end facility on-site. It can become a major marketing tool during tours and may just be the competitive advantage that sets one apartment complex apart from others.
During tours, the fitness center can be a place to showcase the community spirit of the complex. If an apartment company uses the space to not only promote wellness, but also as a meeting point for residents, future renters may be more likely to join that community.
Considerations When Assembling/Upgrading an Apartment Fitness Center
- It’s important that the leasing staff be educated on the benefits of the fitness machines, so that they can best sell the facility to potential residents.
- Consider partnering with local trainers, yoga instructors and other fitness professionals to offer private sessions or group classes to your residents.
- Organize group activities through your fitness center, such as a “Biggest Loser” contest, walkathon, boot camp weekend or a movie & a workout night. Strengthen your facility by fostering a sense of community.
- If you’re looking to upgrade your facility, adding a few high-tech features can go a long way. Talk to a Push Pedal Pull representative about the popular entertainment features on the latest models of machines.
Want to learn more? We’d love to help. Our representatives can help educate apartment complexes on best serving a diverse population of users, new trends in residential fitness, the latest models of machines and much more.