Push Pedal Pull Under New Ownership
After 26 years, The RD Rogers Company Sells to GetFit Holdings, Inc.
Sioux Falls, SD —Push Pedal Pull, one of the specialty fitness industry’s true pioneers, is now under new ownership. On January 1st of this year, Roger Stewart, the primary owner of The RD Rogers Company since 1985, sent a letter to the P3 employees announcing its sale to GetFit Holdings, Inc.
In his letter, Stewart writes, “GetFit will have the resources with which to back, support and grow this company. New ownership will bring new ideas, new energy and ambitious plans for growth and that should mean additional opportunities for those interested in pursuing them.”
GetFit will continue to operate as Push Pedal Pull and has named fitness industry veterans Martin Bruder and Todd Ibis as its leadership team. Bruder has a rich background in the fitness industry spending over 11 years in health clubs and over 15 years in specialty fitness. Bruder will oversee P3’s sales and marketing efforts as the company’s President while working alongside Ibis, who will continue as Push Pedal Pull’s COO. Ibis has been with Push Pedal Pull for 22 years.
“I look forward to working with Martin as he’s been very successful in this industry,” says Ibis. “The P3 brand will continue its strong presence in the Midwest.”
Bruder adds, “Push Pedal Pull will remain headquartered in Sioux Falls and focus on increasing existing market penetration.”
As for what’s next for Roger Stewart, he says he’ll spend his “semi-retirement” fishing, gardening, hunting and spending time with his wife, children and grandchildren.
About Push Pedal Pull
With over 26 years of experience in the specialty fitness industry, Push Pedal Pull is a recognized leader and industry pioneer. They are based in Sioux Falls, South Dakota, and currently employ over 90 people. Push Pedal Pull has 10 retail equipment showrooms and 12 commercial sales representatives serving thousands of residential and commercial customers in 9 states including Nebraska, Oklahoma, Iowa, Colorado, Eastern Wyoming, North Dakota, South Dakota, Minnesota and Western Wisconsin.